 "Your Employees’ Image Is Your Company’s Image" - Jeff Collins, Professional Haberdasher
I have been in a prominent law firm downtown where the person watering the plants was dressed more professionally than one of the attorneys walking through the lobby. Fortunately much of the lackadaisical casual dress from the dot com wave has subsided and professional dress has made a comeback.
When times are good dress tends to relax because there is ample business to be had by all. During tighter times professional dress elevates because it is one way you can keep up with or ahead of your competition. Having an employee wear a shirt or jacket with your company logo on it has the opportunity to accomplish many goals at once: - <> Project a professional image to clientele
- <> Advertise to prospective clients
- <> Brand their company in the mind of clients & prospects
- <> Set the standard for what is to be worn around the office
- <> Allow employees to focus on their jobs instead of what to wear
- <> Avoid disputes over what can/can’t be worn in the workplace
One of my clients who owns a sign company was out in public wearing a very nice company polo I had made for them. He was asked about his company and later landed a contract making signs for the Mariners' stadium. This job was followed by more work at the Seahawks' stadium. Could this have happened wearing a plain t-shirt that weekend? Is your clothing working for you?
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